Managing Partner, Roland Berger India
Dr. Wilfried Aulbur is the Managing Partner of Roland Berger Strategy Consultants in India and heads Roland Berger’s Asia Automotive practice. He is the Chairman of Roland Berger Middle East and Africa and a Member of Roland Berger’s Supervisory Board.
His industry focus is Automotive, Industrials, Aerospace and Defense, as well as Engineering and IT service companies. However, he has worked in other areas such as Metals & Mining, Consumer Goods & Retail and Energy, Chemical & Utilities as well.
He works on issues of strategic relevance such as market entry into India and out of India into 2nd and 1st hemisphere markets, product portfolio optimization, customer segmentation, M&A, due diligence and partnership strategies. Besides strategy, his work is focused on operations (e.g., lean manufacturing, operational performance improvement and restructuring along the value chain) and innovation (innovation journeys, startups, Industry 4.0).
Wilfried is the Chairman of the National Automotive Council of Assocham and the Chairman of the Indian Council on Competitiveness, a sister organization of the US Council on Competitiveness. He has held various roles in the Society of Indian Automotive Manufacturers (SIAM) as well as the Indo-German Chamber of Commerce.
Besides being a member of the jury for various initiatives such as the Porter Prize, AutoCar Professional, AutoTech Review, Manufacturing Technology, etc., Dr. Aulbur publishes regularly in leading dailies and industry focused publications. Wilfried is a regular speaker at key industry events. He also acts as a member of the Advisory board of companies, is a member of the advisory board of Manufacturing Technology and is a lecturer of Harvard Business Publishing. Wilfried is a mentor for the International Innovation Corps of the University of Chicago.
Prior to his work with Roland Berger, Dr. Aulbur was the Managing Director and CEO of Mercedes-Benz India and responsible for the passenger cars, trucks and buses. He held various positions with Daimler in Europe, the US and India before that, among others, he was instrumental in building up the Mercedes-Benz R&D center in Bangalore and Pune.
Wilfried is a PhD in Physics with a focus on Computational Material Science and studied in Germany, France, the US and UK.