Vivek is the CEO and co-founder at Chumbak. He started the company with his wife, Shubhra Chadda, to create a brand that reflected India at its best through products that were driven by great design. What Chumbak created was a brand with over 17 stores across India and growing, a strong web presence with Chumbak.com with an engaged and loyal user base of over half a million customers a year and a design language that has transcended the initial India themed story to a global idea of what happens when color, a strong design ethos and a little madness comes together. With nearly 300 employees today, Chumbak is a design led lifestyle brand with products for your home, your wardrobe and your everyday. Vivek himself has over 18 years of experience in various brand and retail marketing roles. He was part of the initial brand team, that was responsible for the turnaround at Tanishq. Post which, he experienced his first dot com adventure at Fabmart. He then joined Platinum Guild International promoting platinum jewellery in the country. As head of modern trade marketing at Motorola, he also set up Moto Stores across the country. And he followed that up as partner marketing lead at Sun Microsystems in his last and final corporate avatar. As CEO and co-Founder at Chumbak, Vivek is living his dream of now taking Chumbak’s story global. Sometimes, he is also a great chef.