Vivek Gupta

Vivek brings the left brain elements to table as the Cofounder at Licious. Along with his longtime friend Abhay, the duo is building Licious which is one of India’s most disruptive consumer brands.

In a traditional and highly commoditized industry that has seen very little innovation, there is a dearth of high-quality trustworthy options in the meat and seafood space in India.The other major challenge in the category is the lack of consumer awareness about right product quality standards. A full stack consumer brand powered by technology, under Vivek’s leadership Licious is championing category creation in a large yet underserviced and fragmented consumer market. Licious aims at upgrading the entire meat ecosystem right from farmer to consumer.

At Licious, Vivek leads marketing, technology, finance, and expansion driving the organization to focus on growth without losing sight of strong fundamentals and business viability with a customer first lens.

In just 2 years Licious has grown exponentially and has served over a million packs of world-class meat products to consumers in Bangalore, Hyderabad, and NCR. The brand has built a cult following with 90% of their business consistently coming from repeat customers.

Vivek draws immensely from his last stint at Helion Ventures where he spent close to 10 years in the finance team while also spending time closely with the portfolio companies of the fund on the operational side. Vivek is a rank holder commerce graduate and was named amongst India’s top 100 CFOs in the year 2013. He is also a passionate badminton player who loves a good, competitive game every morning to kick start his day.